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UX and Web Design Course Overview

How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies. 

Modules

5 Modules • Approx 11 hours Learning Content

1. Website Design and Problem-Solving

1h 36mins

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

Knowledge gain:

  • Web Design and Website Optimization 
  • Publishing a Basic Website  
  • Importance of User Experience 
  • 5 Usability Principles that make visitors stick 
  •  Enhancing Your Problem-Solving Skills  

Case Study/Webinar:

Slack: Blowing Up the Business Communications Realm

2. Design-Led Websites and eCommerce

3h 21mins

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge gain:

  • The Principles of UX Design
  • Visual Design: Best Practices
  • UX Patterns for Web Design
  • The Power of Design-Led Content Marketing
  • UX Prototyping and Testing
  • Implementing Good UX Design

Case study:

Slack: Blowing Up the Business Communications Realm

Toolkits Included:

  • Do Your Webpages Pass the Five-Second Usability Test?
  • Optimizing an eCommerce Website Design and UX
  • 4 Simple Steps For Easy, Affordable eCommerce Success

Case study/Webinar:

  • Setting up an eCommerce Business
  • ASOS: Setting the Trend with Innovative Digital Strategies
  • Amazon and eBay: Learning from the Online Retail Giants

3. Graphic Design and Creative Skills

1h 33mins

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge Gain:

  • Enhancing Your Creativity   
  • Graphic Design Principles and Best Practices  
  • Design Foundations: Brand Guidelines and Consistency  
  • Designing and Building Graphics  

Toolkits included:

  • Content Ideation Template
  • Style Elements Template and Worksheet

Case Study/Webinar:

Glossier: A Thoroughly Modern Beauty Brand

4. SEO for Websites

2h 12mins

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge Gain:

  • Inbound Channels: Search Engine Marketing   
  • The Growth of eCommerce – and How to Optimize a Website for Mobile  

Toolkits included:

On-Site SEO Audit Handbook

Case Study/Webinar:

Why SEO is Changing and How Best to Respond

5. Tracking Websites and Project Management

2h 7mins

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

Knowledge Gain:

  • Project Management   
  • Creating and Configuring a Google Analytics Account  
  • The Best Analytics Tools for Digital Marketing  
  • 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience  
  • Setting Goals with Google Analytics 

Toolkits included:

  • One-year Gantt Calendar Template
  • Funnel Conversion Reporting Toolkit

Case Study:

Tinder: Taking Dating into a Dystopian Future?

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

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