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Social Media Course Overview

More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

Modules 

5 Modules • Approx 13 hours Learning Content

1. Revealing Insight: Social Customers

2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

  • Gaining Insight with Social Research  
  • Key Concepts of Social Selling
  • Understanding Your Buyer
  • Building Customer Personas  
  • Social Listening and Social Intelligence

Tools Included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case Study/Webinar:

 Glossier (Skincare & Beauty)

2. Social Content: Brand Storytelling

2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain

  • Purpose of Content Marketing 
  • Content Creation & Repurposing 
  • Creating and Curating Content for Social Selling 
  • Developing Your Brand Story 
  • Essential Skills: Project Management 

Tools Included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling

3. Creativity: Designing Social Content

2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

  • Graphic Design Best Principles  
  • Design Foundations: Brand Guidelines and Consistency  
  • Enhancing Your Creativity  
  • The Power of Design-Led Content Marketing  
  • Essential Skills: Designing & Building Graphics 

Case Study/Webinar:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights:

  • Reading: The Power of Design led content Marketing

4. Thinking Strategically: Social Sharing

2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

  • Matching Content with the Right Channels 
  • Content Scheduling and Promotion 
  • Adding Insight for Buyers 
  • Sharing Content to Build Engagement 

Essential Skills: Becoming a Strategic Thinker 

Tools Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar:

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers

5. Social Selling: CX and Social Communities

3h 17mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

  • Building and Engaging Your Network 
  • Strengthening Buyer Relationships, and deeper post-sales relationships 
  • Increasing Conversions using Social Tools and Techniques 
  • The Basics of CX and assessing CX  
  • Upselling and Cross-Selling 

Case Study/Webinar:

  • Podcast: Social Media Communities
  • Webinar CX – Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Expert Insights:

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

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