Request a Brochure

SEO Course Overview

Learn how to rank your site on Google and gain an industry recognised SEO certification. This interactive short online SEO course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

Modules

5 Modules • Approx 9 hours Learning Content

1. Getting Started with Search Ranking

1hr 10mins

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge Gain:

Fundamental Principles of SEO 

Toolkits included:

The Complete Guide to On-Page and Off-Page SEO

Expert Insights:

  • Improving your Search Presence with Joe Williams
  • The Key Elements of SEO – A Visual Guide
  • Why SEO is Changing and How Best to Respond

2. Problem-Solving and Improving Website Performance

1hr 40mins

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge Gain:

  • Improving Technical SEO 
  • Implementing SEO in a Mobile Environment   
  • Problem-Solving Skills   
  • Enhancing Your Problem-Solving Skills

Toolkits included:

  • 5 Usability Principles That Make Visitors Stick (and Boost Your SEO)
  • 3 Ways to Create Mobile-friendly Content

3. Optimizing On-Page and Content Performance

2hr 30mins

Let google – and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge Gain:

  • Improving On-page Optimization   
  • Keyword Research  

Toolkits included:

  • On-Site SEO Audit Handbook and Toolkit
  • Five Steps to Picking Profitable Keywords
  • Aligning Keywords and Existing Content

Expert Insights:

  • Voice Search Webinar: Presentation
  • Booking.com: A 5-Star Marketing Performance

     

4. Collaboration - Enhancing Off-Page and Local SEO

1hr 52mins

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge Gain:

  • Improving Off-page Optimization   
  • Successful Collaboration 
  • Improving Local SEO  

Toolkits included:

  • Guest Blogging Guide and Toolkit
  • 5 Tactics to Get Great Customer Reviews
  • Offline-Online Attribution with Google Maps

5. Strategy and Evaluating Performance

2hr 06mins

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge Gain:

  • Implementing Strategic SEO Practices   
  • Measuring and Reporting SEO Campaigns 
  • Evaluating the Performance of SEO Content  

Toolkits included:

  • Targets and KPIs – Essential Toolkit
  • Content and Channel Matrix Template
  • Getting your Search Marketing Campaign up and running

Case Study/Webinar:

SEO Webinar with Joe Williams Q&A

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?