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PPC Course Overview

This short online PPC course will fast-track your Paid Media expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.

Modules

4 Modules • Approx 8 hours Learning Content

1. Search Marketing and eCommerce

1hr 31mins

Develop your knowledge of PPC by focusing on search marketing and eCommerce.

Knowledge Gain:

  • Paid vs Organic Search – Striking the Right Balance
  • Best Alternatives to Google Analytics
  • 5 of the Best eCommerce Platforms
  • A Quick-Start Guide to Google Shopping 
  • Marketing on Amazon: A Major Rival for Google?

Case Study:

eCommerce Webinar: eCommerce and Content Insights with Marijana Kay

Expert Insights:

Savvy Insights into Google Ads

2. Productivity and Creating Optimized Campaigns

1hr 48mins

Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.

Knowledge Gain:

  • Increasing Your Productivity at Work
  • Creating a Paid Search Campaign

Case Study:

  • ASOS: Setting the Trend with Innovative Digital Strategies

Toolkits:

  • Google Ads Creator Template
  • Five Steps to Picking Profitable Keywords
  • PPC Campaign Toolkit

3. Managing and Improving Campaigns

2hr 10mins

Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Knowledge Gain:

  • Managing a Paid Search Campaign Budget
  • Optimizing a Paid Search Campaign

Toolkits:

Media Budget Tracker

Expert Insights:

  • Optimizing a Paid Search Campaign
  • Omnichannel Marketing

4. Visualizing and Presenting Results

2hr 45mins

Learn how to visualize and present the results of your PPC campaigns.

Knowledge Gain:

  • Reporting on the Success of a Paid Search Campaign   
  • The Best New Analytics Tools for Digital Marketing
  • Reporting, Visualization, and Presenting Data
  • Improving Your Presentation: Skills

Toolkits:

  • Targets and KPIs – Essential Toolkit
  • Master your Presentations
  • Funnel Conversion Reporting Toolkit

Expert Insights:

  • Watch & Learn: Excel Walkthroughs with Cathal Melinn
  • Digital Channels

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?