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Email Marketing Course Overview

This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

Modules

4 Modules • Approx 11 hours Learning Content

1. Data Strategy

3h 59mins

An effective email strategy is underpinned by solid data management and segmentation.

Knowledge Gain:

  • Developing an Email Strategy 
  • Managing Email Data 
  • Growing an Email Subscriber Database 

Toolkits:

  • Buyer Persona Template
  • The Definitive GDPR Checklist for Marketers
  • All About the California Consumer Privacy Act (CCPA)

Case Study:

  • Email Marketing Strategy, the Ultimate Blueprint
  • The Skimm: Disrupting News Media and Making Email Cool Again

2. Crafting Content and Managing Time

2h 11mins

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

Knowledge Gain:

  • Creating Email Content 
  • The Anatomy of an Effective Marketing Email 
  • 4 Tips for Crafting the Perfect Email Subject Line
  •  Managing Your Time Effectively 

Toolkits:

  • Email Content & Copywriting Checklist
  • One-year Gantt calendar template

Case Studies:

Netflix: A Marketing and Business Powerhouse

Expert Insights:

Peak Seasonal Sales Planning to Maximize Revenue

3. Creativity and Designing Content

2h 24mins

Learn how to design visually appealing content that resonates with your customers.

Knowledge Gain:

  • Enhancing Your Creativity  
  • Designing Emails  
  • Integrating Email Features  
  • The Essential Guide to Optimizing Your Emails for Mobile 
  • Graphic Design Principles and Best Practices 
  • Design Foundations: Brand Guidelines and Consistency 

Toolkits:

  • Content Ideation Template
  • Brand Style Elements Template

Case Study/Webinar:

Lego: The Building Blocks of a Modern-Day Superbrand

4. Testing, Optimization, and Automation

2h 21mins

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Knowledge Gain:

  • Testing Email Campaigns  
  • 5 Key Email Metrics You Should Be Tracking 
  • Key Concepts in Marketing Automation  
  • A Practical Guide to the Top Email Marketing Automation Tools

Toolkits:

  • Email Marketing Campaign Results Dashboard
  • Email & Social Media Campaign ROI Calculator

Case Study/Webinar:

Salesforce: From Humble Beginnings to Major Global Impact

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?