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eCommerce Course Overview

Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

Modules

5 Modules • Approx 11 hours Learning Content

1. Websites and UX

2h 56mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

  • Key Features of E-Commerce Websites  
  • Importance of User Experience  
  • The Principles of UX Design  

Toolkits included:

  • UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar:

  • Setting up an eCommerce Business
  • Amazon and eBay: Learning from the Online Retail Giants
  • ASOS: Setting the Trend with Innovative Digital Strategies

2. SEM and Sales Channels

2h 37mins

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

  • Inbound Channels: Search Engine Marketing  
  • Optimizing a Paid Search Campaign  
  • Inbound Channels: Email, Affiliate, and Automation  

Toolkits included:

  • Content and Channel Matrix Template
  • A Quick-Start Guide to Google Shopping

Expert Insights:

  • SEO Content and Social Media
  • Optimizing a Paid Search Campaign
  • How to Drive Sales with Affiliate Marketing

3. Traffic, Awareness and Consideration Channels

1h 37mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

  • Inbound Channels: Social and Content   
  • Outbound Channels: Display and Video Advertising 
  • The Best Social Media Metrics to Focus on 

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Budgets – The Full Toolkit

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

4. Conversion Rate Optimization

2h 12mins

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

  • Creating E-Commerce Conversion Opportunities   
  • A Complete Guide to eCommerce Conversion Optimization 
  • Reduce Your Shopping Cart Abandonment Rates 

Toolkits included:

  • Targets and KPIs – Your Essential Toolkit
  • Funnel Conversion Reporting Toolkit
  • Channel Performance Tracker

Case Study/Webinar

Booking.com: A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy

5. Improving the Customer Experience

1h 59mins

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

  • The Basics of CX   
  • Agile Thinking  
  • Changing the Customer Experience 
  • Enhancing Your Creativity 

Toolkits Included:

  • Seasonal Planning Checklist and Calendar
  • One-Year Gantt Calendar Template

Case Study/Webinar:

  • Glossier: A Thoroughly Modern Beauty Brand
  • eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?