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Digital Strategy Course Overview

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

Modules

4 Modules • Approx 11 hours Learning Content

1. The Customer and Your Brand Story

2h 09mins

Focus on the customer and celebrate your brand story.

Knowledge Gain: 

  • Your Brand Story
  • Becoming a Strategic Thinker
  • The Basics of CX Buyer Personas

Toolkits Included:

  • Buyer Persona Template

Case Studies/Webinar:

  • Spotify: The Great Audio Disruptor
  • 3 Ways to Make Your Brand Legendary, Star Wars-Style

Expert Insights:

  • Launching and Running a Global Digital Marketing

2. Setting a Budget, Nurturing a Team, and Assessing Risk

3h 14mins


Deepen your skills in financial control and team management

Knowledge Gain:

  • Planning a Digital Marketing Budget
  • Composition of the Modern Digital Marketing Team
  • Setting a Digital Marketing Budget
  • The Risks with Digital
  • Laws and Guidelines
  • All About the California Consumer Privacy Act

Toolkits Included:

  • Digital Marketing Strategy – Research Template
  • Digital Marketing Budgets – The Full Toolkit
  • Plan your Campaign Strategy with our Seasonal Checklist
  • The Definitive GDPR Checklist for Marketers

Case Study/Webinars:

Johnson & Johnson: Big Pharma Pioneers on the Front Line

3. Channel Planning for a Complex Buying Process

2h 15mins


When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.

Knowledge Gain:

  • Channel Planning 
  • The Importance of Putting Mobile First 
  • Adaptability in the Workplace 
  • The Changed Buying Process

Toolkits Included:

  • Content and Channel Matrix Template
  • Channel Performance Tracker
  • Targets and KPIs Toolkit
  • Digital Marketing Campaign Brief Template

Case Study/Webinar:

  • Influencing Change Through Digital Channels: with DrinkAware

Expert Insights:

  • Omni-Channel Marketing

4. Becoming a Digital Leader

2h 51mins

Underpin your digital strategy by developing strong and robust digital leadership.

Knowledge Gain:

  • Transitioning From Managing to Leading  
  • Fundamentals of Digital Leadership 
  • Successful Collaboration 
  • Critical Skills for Senior Digital Marketing Leaders

Toolkits Included:

  • Master your Presentations

Case Study/Webinar:

  • Ahead of the Game: DMI (Podcast)

Expert Insights:

  • Planning for the future of Marketing with Olivia Kearney
  • Digital Marketing Predictions for InsurTech

 

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?