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Digital Display Course Overview

Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

Modules

4 Modules • Approx 7 hours Learning Content

1. Project Management and Planning an Advertising Campaign

1h 6mins

Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.

Knowledge Gain:

  • Fundamentals of Display Advertising
  • Project Management

Toolkits Included:

  • Buyer Persona Template
  • Digital Marketing Campaign Brief
  • Digital Media Plan Template
  • One-year Gantt Calendar Template
  • Content and Channel Matrix Template

Expert Insights:

  • Omni-Channel Marketing

2. Creativity and Preparing an Advertising Campaign

2h 1mins

Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.

Knowledge Gain:

  • Setting up a Display Advertising Campaign  
  • Graphic Design Principles and Best Practices 
  • How to Write a Video Marketing Script 
  • How to Make Videos Without Hiring a Professional 
  • Enhancing Your Creativity  

Toolkits Included:

  • Brand Style Elements Template

 

3. Creating a Display Advertising Campaign

2hr 0mins

Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.

Knowledge Gain:

  • Creating a Display Advertising Campaign 
  • Targeting and Bidding in a Display Advertising Campaign 
  • The Beginner’s Guide to Programmatic Advertising 
  • Using Google Ads for Video  

Case Study/Webinar:

  • Tinder: Taking Dating into a Dystopian Future?

4. Data, Collaboration, and Optimizing Campaigns

2hr 19mins

Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.

Knowledge Gain:

  • Measuring and Optimizing Display Advertising Campaigns  
  • 6 Tips to Re-engage Your Audience 
  • Working With Others  
  • Successful Collaboration

Case Study/Webinar:

  • Best Practices for Working with a Digital Agency

Toolkits Included:

  • Media Budget Tracker
  • Targets and KPIs – Your Essential Toolkit

Expert Insights:

Creating Successful Content and Advertising Strategies with Brian Lavery

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?