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Customer Experience Course Overview

This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.

Modules

4 Modules • Approx 8 hours Learning Content

1. Customer Experience: Agility and the Changing Nature of Customers

3h 37mins

The changing nature of customers today means you need to adopt an agile approach for your digital strategy.

Knowledge Gain:

  • The Changed Buying Process 
  • The Basics of CX 
  • Introduction to CX in the Digital Environment
  • Agile Thinking

Toolkits:

  • Audience Research and Listening Tools
  • 7 Tips on Getting to Know Your Customers Better

2. Designing CX: Placing the Customer at the Center

2h 18mins

Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.

Knowledge Gain:

  • Assessing CX
  • Designing CX
  • Adaptability in the Workplace

Case Study/Webinar

  • Glossier: A Thoroughly Modern Beauty Brand

Toolkits Included:

  • Buyer Persona Template

3. Optimizing CX: Authenticity and Involving Customers

1h 40mins

Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.

Knowledge Gain:

  • Becoming a Strategic Thinker 
  • Changing the Customer Experience
  • Social Customer Service Strategy
  • The Art of Persuasion

Case Study/Webinar:

  • The Fyre Festival & Authenticity in Marketing
  • REI: An Outstanding Social Media Success

4. Measuring CX: Data, Metrics, and Visualization

1h 42mins

Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.

Knowledge Gain:

  • Social Customer Service
  • Metrics and Performance
  • Increasing Performance with CX 
  • Reporting, Visualization, and Presenting Data

Case Study/Webinar:

  • McDonald’s: Through the Golden Arches to Global Dominance

Toolkits Included:

  • 5 Tactics to Get Great Customer Reviews
  • How to deal with fake online reviews

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?