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Content Marketing Course Overview

This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.

Modules

5 Modules • Approx 10 hours Learning Content

1. Personas and SEO Strategy

1h 18mins

We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.

Knowledge Gain:

  • Purpose of Content Marketing
  • Buyer Personas
  • Social Media Demographics
  • Guide for Digital Marketers
  • Developing a Brief
  • SEO Content Marketing Concepts  

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Campaign Brief

Expert Insights:

  • Nail Your Content Strategy with Kate Talbot

2. Keywords, SEO, and Voice Search

1h 49mins

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge Gain:

  • Keyword Research
  • 5 Usability Principles That Make Visitors Stick

Toolkits Included:

  • Infographic: The 5 Steps of Keyword Research
  • Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar:

  • Voice Search with Clark Boyd (podcast)

3. Creativity and Storytelling

3h 34mins

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge Gain:

  • Content Creation and Repurposing 
  • Enhancing Your Creativity 
  • Your Brand Story 
  • Creating Great Content to Connect with Youth Audiences  

Toolkits Included:

  • Content Ideation Template
  • Tools and Templates for Successful Blog Posts
  • Brand Style Elements Template

Case Study/Webinar:

  • Wimbledon
  • The Image Recognition Market
  • Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights:

  • The Power of Design-Led Content Marketing
  • How to Write Well Online
  • Creating Great Content to Connect with Youth Audiences

4. Channel Promotion and Collaboration

2h 14mins

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge Gain:

  • Content Scheduling and Promotion 
  • How to Build an Influencer Marketing Strategy
  • Successful Collaboration 
  • Inbound Channels: Social and Content

Toolkits included:

  • Content and Channel Matrix Template
  • Content Production Budget Tracker
  • Social Media Calendar Template
  • Email Content & Copywriting Checklist
  • 10 Steps to Creating a Social Media Strategy

Case Study/Webinar:

  • Email Marketing Strategy – The Ultimate Blueprint
  • Walkthrough: Mailchimp Email Creation
  • The Skimm

Expert Insights:

  • How AccuWeather uses social media to distribute content and engage users

5. Measuring Performance

1h 19mins

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge Gain:

  • Measuring Content Performance 
  • Evaluating the Performance of SEO
  • Content Content Audit Checklist
  • The Best Social Media Metrics to Focus On

Toolkits Included:

  • Social Content Distribution & Engagement Dashboard
  • Content Audit Checklist

Expert Insights:

  • Using Analytics to Boost Content with Stephen Walsh

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?