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Analytics Course Overview

Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices.

Modules

5 Modules • Approx 11 hours Learning Content

1. Data and Analytics Fundamentals

3h 37mins

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Knowledge Gain:

  • Understanding Data & Analytics Fundamentals
  • Best Alternatives to Google Analytics
  • Big Data and Data Mining
  • Machine Learning, AI, Analysis Types, and Forecasting

Tool Walkthroughs:

  • Google Analytics
  • Moz
  • Google Search Console
  • Facebook Ads Management and Facebook Business Manager
  • Facebook Insights
  • LinkedIn Campaign Manager and LinkedIn Analytics

Case Study:

  • Spotify

Expert Insights:

  • Some Inspiring Uses of AI in Digital Marketing

2. Data Collection and Data Privacy

2h 18mins

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Knowledge Gain:

  • Preparing and Managing Data
  • Agile Thinking 
  • Adaptability in the Workplace  

Case Studies:

  • Salesforce
  • Slack

Expert Insights:

  • The Risks with Digital
  • Privacy in the Age of Siri and Alexa

3. Data Security and Compliance

1h 40mins

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Knowledge Gain:

  • Laws and Guidelines 
  • Get Ready for the California Consumer Privacy Act (CCPA)
  • Key Concepts of GDPR
  • GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR

Case Study:

  • Netflix

Expert Insights:

  • Brian Lavery (AccuWeather) on Data and GDPR

4. Data and Marketing

1h 42mins

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Knowledge Gain:

  • Managing Email Data 
  • Growing an Email Subscriber Database
  • Practical Guide to Email Marketing Metrics  

Case Study:

  • The Skimm

Toolkits:

  • Practical Guide to the Top Email Marketing Automation Tools
  • Email and Social Media ROI Calculator

5. Visualizing and Presenting Data

2h 42mins

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Knowledge Gain:

  • Reporting, Visualization, and Presenting Data 
  • Improving Your Presentation Skills
  • The Best Analytics Tools for Digital Marketing
  • Enhancing Your Problem-Solving Skills
  • Data-driven Reporting

Toolkits:

  • Practical Techniques to Help Analyse Data Using MS Excel
  • Funnel Conversion Reporting
  • Master Your Presentations

Case Study:

  • Analytics and Harnessing Customer Intelligence with Drinkaware

Expert Insights:

  • Excel Magic
  • Hands-on With Analytics

How are our Short Courses Different?

They contain a broad variety of interactive tools to suit all learning styles. Get an Associate Certification

Cutting Edge Content

Quick Reads

Soft Skills

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Interactive Learning

Toolkits and Templates

Relevant Technical Skills

Request a Brochure

They contain a broad variety of interactive tools to suit all learning styles. You will be awarded with an Associate Certification

Each Short Course is bursting with the latest industry insights, expert driven case studies and best practices

Cutting Edge Content

Interactive Learning

Quick Reads

Toolkits and Templates

Soft Skills

Relevant Technical Skills

75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

75,000+ Members trust DMI to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

Jacqueline Mccouat, Huawei
– DMI EXPERT

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

Davin Kelly, Twitter
– DMI PRO

After finishing my course, I took up a new role with Google. I now work as an industry manager.

Anna Moldovan, Google
– DMI MASTERS

Our 75,000 plus Members work for companies like:

Ready to launch your digital marketing career?