This course will provide you with the latest techniques and tools to effectively engage and influence through social media. The course content is focus on the planning, implementation and measurement of your social media strategy.
Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks. This will provide you with practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.
What am I going to learn?
A specialist certification, it focuses on the planning, implementation and measurement of your social media strategy.
There are ten modules in this program:
- Social Research
- Content Creation
- Content Outreach
- Instagram & Snapchat
- YouTube & Social Video
- Social Customer Service
- Strategy & Planning
Certified professionals will gain the knowledge and skills needed to produce innovative and creative social media strategies that resonate and convert for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile. This will help you stand out from the crowd as a social media specialist and can boost and advance your career.
Module Outline & Content
Module 1 - Social Research
Module 2 - Content Outreach
Module 3 - Paid Search (PPC) with Google Ads
Alongside this, you will learn to optimize paid search campaigns, and explore how to measure the effectiveness of paid search campaigns using Google Ads and Google Search Console.
Module 4 - Instagram & Snapchat
Module 5 - Social Customer Service
You will learn how to identify challenges and tactical approaches required for social crisis management, develop social networks and understand how to sustain customer engagement, strategize, build, measure and scale an enterprise-level social customer service operation.
Module 6 - Content Creation
Module 7 - Facebook
Module 8 - LinkedIn
Module 9 - YouTube & Social Video
Module 10 - Strategy & Planning
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75,000+ Members trust DMI
to Progress their Career
Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
The knowledge I gained at the Digital Marketing Institute has helped me in my current role.
– David Kelly, Twitter
The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.
– Jacqueline Mccouat, Huawei
After finishing my course, I took up a new role with Google. I now work as an industry manager.
– Anna Moldovan, Google