This course is ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.
As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
What am I going to learn?
Covered within this certification are specialized modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.
There are eight modules in the program:
- SEO Setup
- SEO Content
- SEO Workshop
- Paid Search
- Display Advertising
- Analytics with Google Analytics
- Strategy & Planning
Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile. Start now and stand out from the crowd as a search-marketing specialist.
Module Outline & Content
Module 01 - Introduction
Module 2 - SEO Content
Module 3 - Paid Search
Module 4 - Analytics with Google Analytics
Module 5 - SEO Setup
Module 6 - SEO Workshop
Module 7 - Display Advertising
Module 8 - Strategy & Planning
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Search Marketing Specialist
This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.
Digital Marketing Foundations
This course will teach you all the key stuff. White-hot thought and practice.
Learn the tactics and techniques to make your business goals actionable.
Digital Sales Specialist
Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. This dynamic online social selling course gives you the social selling tools and techniques that are now an essential part of any successful sales strategy. Connect to the industry and white-hot opportunities.
Social Media Specialist
This dynamic specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.
75,000+ Members trust DMI
to Progress their Career
Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
The knowledge I gained at the Digital Marketing Institute has helped me in my current role.
– David Kelly, Twitter
The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.
– Jacqueline Mccouat, Huawei
After finishing my course, I took up a new role with Google. I now work as an industry manager.
– Anna Moldovan, Google