Focusing on a clear delivery of value as a return on investment of both time and resource, the specialist certification is recommended for Salespeople, Consultants, Business Development Executives and Managers of all levels. It has been designed to equip sales professionals with the best social selling techniques, tools and knowledge to integrate digital into sales processes, boost engagement and increase conversions.
What am I going to learn?
This program provides an in-depth and comprehensive introduction to the core essentials of selling in a digital marketing.
There are five modules in this program:
- Fundamentals of Social Selling
- Finding & Targeting Prospects
- Attracting Customers
- Increasing Engagement
- Closing & Retaining
Certified professionals recognize the value of social selling and incorporating digital techniques to enhance sales performance. You will understand how to find, attract and engage prospects through social, content and an existing network. What’s more, you will benefit from selling techniques and tools to better nurture, achieve faster conversion rates and maintain post sale contact to both upsell further.
Module Outline & Content
Module 1 - Fundamentals of Social Selling
Module 2 - Finding and Targeting Prospects
Module 3 - Attracting Customers
Module 4 - Increasing Engagement
Module 5 - Closing and Retaining
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75,000+ Members trust DMI
to Progress their Career
Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.
– Jacqueline Mccouat, Huawei
The knowledge I gained at the Digital Marketing Institute has helped me in my current role.
– David Kelly, Twitter
After finishing my course, I took up a new role with Google. I now work as an industry manager.
– Anna Moldovan, Google