Course Overview

Focusing on a clear delivery of value as a return on investment of both time and resource, the specialist certification is recommended for Salespeople, Consultants, Business Development Executives and Managers of all levels. It has been designed to equip sales professionals with the best social selling techniques, tools and knowledge to integrate digital into sales processes, boost engagement and increase conversions.

What am I going to learn?

This program provides an in-depth and comprehensive introduction to the core essentials of selling in a digital marketing.

There are five modules in this program:

  1. Fundamentals of Social Selling
  2. Finding & Targeting Prospects
  3. Attracting Customers
  4. Increasing Engagement
  5. Closing & Retaining

Certified professionals recognize the value of social selling and incorporating digital techniques to enhance sales performance. You will understand how to find, attract and engage prospects through social, content and an existing network. What’s more, you will benefit from selling techniques and tools to better nurture, achieve faster conversion rates and maintain post sale contact to both upsell further.

Module Outline & Content

Module 1 - Fundamentals of Social Selling
‍This module will help you understand social selling, how it has transformed the sales process, and how you can leverage tools and techniques to become a prolific social seller. You will understand the difference between traditional and social selling methods and the benefits that can be gained from adopting a social selling approach to your current sales activities.
Module 2 - Finding and Targeting Prospects
This module will enable you to build accurate personas for the sectors you are focused on. By monitoring online conversations and digital behavior, you will stay informed and be able to leverage your network to inform more contextual and personalized engagement with your target prospects.
Module 3 - Attracting Customers
This module enables you to understand the drivers and identify relevant content for the buyer community. You will be able to find, create (where required), add valuable insights and match the optimal content with the right channels to nurture leads and maximize your chances of success.
Module 4 - Increasing Engagement
This module will enable you to understand buyers’ needs and motivations through their behavior online. You will understand the role of curation and be able to add value to content so that you present yourself as a trusted business advisor and build deeper engagement with buyers.
Module 5 - Closing and Retaining
This module will enable you to strengthen relationships, encourage direct engagement and increase conversions by both increasing lead velocity and maximizing the probability of conversion. You will also learn how to take the opportunity to cross and up-sell when it presents as well as how to build a deeper post-sale relationship with customers using social.

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75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

– Jacqueline Mccouat, Huawei

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

– David Kelly, Twitter

After finishing my course, I took up a new role with Google. I now work as an industry manager.

– Anna Moldovan, Google

Our 75,000 plus Members work for companies like:

Frequently Asked Questions

What does the School of Digital Marketing offer?
The Digital School of Marketing offers online courses as well as such as Diploma in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest.5% of our graduates are currently employed with 88% working at senior or management level and 81% promoted after completing the Diploma Find out what course works best for you.
Do I need to have a digital marketing background?
Anyone can apply for our digital marketing and digital selling training courses. A digital marketing background in a related discipline is not required for our professional marketing diploma. The aim of our professional diploma and specialist diploma training courses is to enable you to learn everything you need to know, so you can kick start your digital career. You could be a complete beginner, a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Why should I choose the School of Digital Marketing over other training providers?
With over 75k digital certified professionals worldwide, a network of over 130 education partners worldwide and a proven track record of working with large global corporates, we set the standard for digital marketing and selling across markets and industries.
Where will my Qualification be recognized?
Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your Certificate in Digital Marketing with you, no matter where your exciting new digital career may take you.