This course will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organization.
Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales.
What am I going to learn?
The modules are structured to help you to stand out from the crowd as a strategy and planning specialist and will help boost and advance your career.
There are nine modules in this program:
- Traditional Communications
- Digital Communications
- Digital Channels
- Marketing Automation
- Budget and Resourcing
- Big Data & Analytics
- Digital Leadership
- Strategy Formulation and Plan
Certified professionals will gain the knowledge and skills needed to plan and strategize digital campaigns that engage customers and increase sales for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
Module Outline & Content
Module 1 - Introduction
Module 2 - Digital Communications
Through this module you will learn how to apply social media concepts and best practices to both organic and paid marketing activities. This will teach you to run campaigns that yield a positive ROI across a variety of platforms. You will understand the fundamental principles of social media marketing and be able to identify key stages in the buyer’s journey. Alongside this, you will learn about the value of reporting on data from social media platform analytics tools and utilize it to inform future campaign objectives.
Module 3 - Marketing Automation
Module 4 - Big Data & Analytics
Module 5 - Strategy Formulation & Plan
Module 6 - Traditional Communications
Through the SEO module you will gain an understanding of the fundamentals of SEO, how it differs from paid search, be able to set SEO objectives, build an SEO content strategy and boost your websites organic search ranking using a range of technical elements.
Module 7 - Digital Channels
Module 8 - Budget & Resourcing
Module 9 - Digital Leadership
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Search Marketing Specialist
This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.
Digital Marketing Foundations
This course will teach you all the key stuff. White-hot thought and practice.
Learn the tactics and techniques to make your business goals actionable.
Digital Sales Specialist
Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. This dynamic online social selling course gives you the social selling tools and techniques that are now an essential part of any successful sales strategy. Connect to the industry and white-hot opportunities.
Social Media Specialist
This dynamic specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.
75,000+ Members trust DMI
to Progress their Career
Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
The knowledge I gained at the Digital Marketing Institute has helped me in my current role.
– David Kelly, Twitter
The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.
– Jacqueline Mccouat, Huawei
After finishing my course, I took up a new role with Google. I now work as an industry manager.
– Anna Moldovan, Google