This course is for anyone who understands the importance of staying relevant; who knows the game has changed – and won’t stop changing anytime soon.
Digital has transformed customers ‘behavior too, so an understanding of key digital concepts is essential in reaching, engaging and retaining them. It’s about taking back control, responding dynamically and creating change in your career and in your organisation.
What am I going to learn?
This program is specially designed to teach you the fundamentals of digital marketing as needed in practice today.
There are six modules in this program:
- Foundations of Digital
- Web and Email
- Social Media
- Social Customer Service
- Challenges and Risks
- The Digital Mindset
How consumers think, feel and behave in this new digital age walks hand in hand with how your digital brand works. Learning how to create an online presence that people engage with on Social media will help your brand travel further and better. The future is digital – make it happen.
Module Outline & Content
Module 01 - Foundations of Digital
Module 2 - Web and Email
Module 3 - Social Media
Module 4 - The Social Customer Service
Module 5 - The Challenges and Risks
Module 6 - The Digital Mindset
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75,000+ Members trust DMI
to Progress their Career
Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.
– Jacqueline Mccouat, Huawei
The knowledge I gained at the Digital Marketing Institute has helped me in my current role.
– David Kelly, Twitter
After finishing my course, I took up a new role with Google. I now work as an industry manager.
– Anna Moldovan, Google