Course Overview

This course is for anyone who understands the importance of staying relevant; who knows the game has changed – and won’t stop changing anytime soon.

Digital has transformed customers ‘behavior too, so an understanding of key digital concepts is essential in reaching, engaging and retaining them. It’s about taking back control, responding dynamically and creating change in your career and in your organisation.

What am I going to learn?

This program is specially designed to teach you the fundamentals of digital marketing as needed in practice today.

There are six modules in this program:

  1. Foundations of Digital
  2. Web and Email
  3. Social Media
  4. Social Customer Service
  5. Challenges and Risks
  6. The Digital Mindset

How consumers think, feel and behave in this new digital age walks hand in hand with how your digital brand works. Learning how to create an online presence that people engage with on Social media will help your brand travel further and better. The future is digital – make it happen.

Module Outline & Content

Module 01 - Foundations of Digital
The basic yet vital stuff. A study of consumers’ behavior and expectations in today’s fragmented, digital marketplace. Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.
Module 2 - Web and Email
If you’re not on the web you don’t exist. Here we look at key web concepts and terminology, how to create an online presence and what works for your brand. Also, online advertising and the magical art of digital conversion. The User Experience (UX) is all about bringing people where you want them to go – right to the relevant page – so we take you through the basics of good, simple but effective web design. Next up, e commerce. Where does a humble email fit in the process and why is it (still) so important?
Module 3 - Social Media
Welcome to the hive mind of human consciousness, aka social media. It’s where billions of people share thoughts, and your brand has a place here. This module gives you everything you need to claim it. We look at the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat and explore what each is best at, and how brands look, feel and behave differently across the platforms – yet again, it’s all about relevance. Then, a look at social advertising and how it allows for pinpoint targeting. And how social is the natural home of customer service. ‍
Module 4 - The Social Customer Service
Today’s consumer is a different animal, a social animal. Social media gives you extraordinary tools to know and respond to this new animal- live chat, AI, listening reputation and more. Here you also get tactics, techniques, approaches, best practices and a full bag of customer friendly digital tricks. There is a big conversation going on around your brand and your industry and you can subtly take back control. Explore online complaints handling, reporting mechanisms, negative feedback and reviews. Social media gives you power to manage your brand like never before. Step up and claim it.
Module 5 - The Challenges and Risks
Digital is a big, wide wonderful world but it’s not without a few risks. This one covers data protection, cyber-security, identity theft, malware and hacking. Also, the less definable but equally disruptive reputational issues that social exposes us to. It’s all about some careful prep – risk mitigation (internal and external), data protection, contingency planning and readiness to respond. And all that important regulatory stuff – laws and guideline, GDPR, data security and collection.
Module 6 - The Digital Mindset
Digital is fast, responsive, agile and cool. But do not be fooled. Behind that sleek and shiny screen works sharp business intelligence, enabled by commercial superpowers. Data analytics and pinpoint targeting means you can create actionable business plans like never before. Here we look at S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first. And why wouldn’t you? You can reach the whole world through your screen. What will you do with all that power?

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75,000+ Members trust DMI
to Progress their Career

Digital Marketing institute has 75,00+ members and alumni across the globe. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The most comprehensive, sophisticated and flexible program in the market. New opportunities has opened up.

– Jacqueline Mccouat, Huawei

The knowledge I gained at the Digital Marketing Institute has helped me in my current role.

– David Kelly, Twitter

After finishing my course, I took up a new role with Google. I now work as an industry manager.

– Anna Moldovan, Google

Our 75,000 plus Members work for companies like:

Frequently Asked Questions

What does the School of Digital Marketing offer?
The Digital School of Marketing offers online courses as well as such as Diploma in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest.5% of our graduates are currently employed with 88% working at senior or management level and 81% promoted after completing the Diploma Find out what course works best for you.
Do I need to have a digital marketing background?
Anyone can apply for our digital marketing and digital selling training courses. A digital marketing background in a related discipline is not required for our professional marketing diploma. The aim of our professional diploma and specialist diploma training courses is to enable you to learn everything you need to know, so you can kick start your digital career. You could be a complete beginner, a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Why should I choose the School of Digital Marketing over other training providers?
With over 75k digital certified professionals worldwide, a network of over 130 education partners worldwide and a proven track record of working with large global corporates, we set the standard for digital marketing and selling across markets and industries.
Where will my Qualification be recognized?
Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your Certificate in Digital Marketing with you, no matter where your exciting new digital career may take you.